Business Model Generation / Canvas
During my coaching sessions, I have experienced that some miss the basics on how to generate a Business.
The Business Model Canvas might provide you with some easy assistance. The book which explains the canvas can be found on the link below.
It's something like "Business Modelling for Beginners"
During my own coaching sessions, I use my knowledge about the generation of a business (have done this many, many times) and the canvas and explain the building blocks piece by piece. Seems to help and is quite easy to understand ...
Mail me if you have any specific questions....